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Hidefi’s background includes international marketing, powder coatings, and color analysis with Rohm and Haas Co., Merck Group, and TIGER Drylac.
January 30, 2023
By: DAVID SAVASTANO
Editor, Ink World Magazine
The ChemQuest Group has appointed Montaha Hidefi as color consultant. In this role, Hidefi will draw on 25 years of specialty chemicals, coatings, pigments, and color consulting experience to support clients in ChemQuest’s Business Strategy & Transformation and Technology Development pillars. Hidefi’s background includes expertise in international marketing, powder coatings, and color analysis and forecasting with companies such as Rohm and Haas Co. (now Dow), Merck Group, and TIGER Drylac. She founded Color Landing Studio in 2018 and established the concept of Color Archeology in 2020. Color Archeology encompasses observation of societal trends, analysis of their current impact, and predictions for how the trends will evolve into the future. “Montaha takes an analytical and investigative approach when developing color forecast projections that are both client- and industry-centric. This approach, coupled with her strong background and understanding of the specialty chemicals and coatings industries, is perfectly suited to serving our clients in identifying trends and developing color strategies to support growth,” said Daniel Murad, ChemQuest CEO. “I’m thrilled to have joined the ChemQuest team, and I’m eager to support clients’ projects around the world by providing forward color insights, analyzing and modernizing color portfolios, establishing color trends, and exploring other color-related matters,” Hidefi said.
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